Australian haircare brand TYPEBEA has entered the Canadian market through an exclusive national partnership with Sephora Canada, with its product range available online and in stores nationwide as of March 27.
The launch represents the company’s latest international expansion milestone following its debut in Australia in April 2024 and subsequent rollout to 20 countries, including the United Kingdom and the United States, it said.
Co-founded by beauty entrepreneur Anna Lahey and recording artist Rita Ora, the brand’s Canadian entry centres on scalp-focused products positioned to address common hair concerns.
“TYPEBEA was created to deliver real results without compromising on ease or experience,” said Anna Lahey, Co-Founder of TYPEBEA. “Partnering with Sephora Canada allows us to bring our performance-led approach to a new audience who are actively seeking solutions to reverse damage and target the scalp for fuller, thicker, stronger and healthier hair.”
Ora said her personal experiences with hair styling influenced the development of the brand’s product lineup.
“As someone who’s put their hair through years of colour, heat and styling, I know how important it is to have products you can trust,” said Ora. “TYPEBEA is about supporting your hair at every stage, through colour changes, heat styling and extensions, so it looks and feels its strongest.”
The Canadian assortment is organized into three product groupings: the Growth Range, Repair Range and Styling Range. The Growth Range includes a four-step system aimed at promoting hair thickness, length and strength using BaicapilTM, led by the G•1 Overnight Boosting Peptide scalp serum. The product is described as a lightweight leave-on treatment providing a three-month supply per 100-millilitre bottle, priced at $75, explained the company.
The Repair Range features the company’s RDS Bond Technology, which incorporates hydrolysed keratin from New Zealand sheep’s wool along with antioxidant and fruit blends. Products in the lineup include the R•4 Intense Repair Leave-In Treatment, R•1 Pre-wash Damage Repair Mask, R•2 Damage Repair Shampoo and R•3 Damage Repair Conditioner, it said.
The Styling Range includes multi-purpose products such as the S•1 Ultimate Styling Serum and S•2 Sea Salt Texture Mist.
TYPEBEA products in Canada start at $37 CAD and are available exclusively through Sephora Canada’s retail network and e-commerce platform.
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