Located at 779 West Pender Street, in the former FedEx depot (closed 2017) and across from the popular Starbucks Reserve in CF Pacific Centre, Poliform Vancouver is in an ideal high-traffic location. The new location employs six full-time persons and affords the brand access to more resources, designers, architects, builders, developers and homeowners on the west coast than ever before.
The first-of-its kind cutting-edge retail space will be used as a prototype for the chain as it embraces the future of experiential retail. Innovations allow visitors to see a vast assortment product not actually in the store by using augmented reality, video walls and touchscreens.
Co-founders James Yurichuk and Anthony DeBartolo talk the company’s growth and plans to expand the brand’s wholesale distribution, including an innovative ‘trade-in program’ that has the Wuxly Movement going head-to-head with animal-based brands such as Canada Goose.
IKEA gets in on the collaboration game, launching a limited collection of rugs that can be a work of art or a workhorse in the home. The collection features work from designers like: Virgil Abloh, Chiaozza, and Seulgi Lee.