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Icebug

Icebug Expands Trail Line with Myr RB9X Launch

Craig Patterson -
Icebug introduces its Spring/Summer 2026 trail footwear collection, led by the new Myr RB9X and expanded Canadian strategy.

Icebug Takes Over Canadian Sales and Operations

Craig Patterson -
Swedish traction footwear brand Icebug will manage its own sales and customer operations in Canada starting June 2025, aiming to deepen customer ties and expand its sustainable footwear offering nationwide.

Icebug Launches Canadian E-Commerce Platform

Craig Patterson -
Icebug debuts its Canadian e-commerce site, offering sustainably made, traction-focused footwear for year-round outdoor adventures across Canada.
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