Ivan Pehar

Roku expands NFL Zone to Canada, Mexico and Brazil

Mario Toneguzzi - September 22, 2026

The expansion extends a partnership between Roku and the National Football League that previously made the NFL Zone available to U.S. viewers.

How advertisers must adapt to the age of split attention: Roku

Mario Toneguzzi - February 25, 2026

For retailers, the opening moments of an ad need to work like a storefront window.

Reality TV drives Canada’s streaming & ad trends in 2025

Mario Toneguzzi - October 10, 2025

Reality TV is reshaping Canadian streaming. Roku data shows 85% reach via ads as viewers shift to FAST and AVOD formats for must-watch unscripted content.

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