Joey Benitah

Zellers Brings Back Diner Experience and Kiddie Rides as Toronto Store Opening Nears

Craig Patterson - June 16, 2026

Zellers is bringing back diner-inspired food, kiddie rides and a giant Zeddy Bear as it prepares to open its new Toronto store. COO Joey Benitah discusses customer feedback, Edmonton's success and expansion plans across Canada.

Inside Zellers’ Comeback: Joey Benitah Shares the Playbook

Craig Patterson - October 31, 2025

Zellers returns with a new vision as COO Joey Benitah outlines how the Canadian retail icon plans to rebuild and expand nationwide.

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