Justin Walford

How Premium Brands Defend Pricing as Products Become Easier to Copy

Retail Insider - September 15, 2026

Why can some brands still charge premium prices when cheaper alternatives are everywhere? Justin Walford examines Canada Goose, Aritzia and Arc’teryx.

Icebreaker GM Discusses Canadian Store Expansion

Craig Patterson - December 16, 2014

The world's largest merino outdoor apparel company plans to open stores Canada-wide.

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