Katie Reusch

Birks names Sophie Nélisse brand ambassador as it launches new national campaign

Mario Toneguzzi - August 26, 2026

Nélisse, who was born in Montreal and is known for her performances in Yellowjackets and Heated Rivalry, said the brand has been familiar to her since childhood.

How a 50-year-old Birks campaign is still relevant

Mario Toneguzzi - March 13, 2025

In response to the outpouring of national pride, Birks said it is planning on relaunching their iconic maple leaf collection, with a broach expected to launch in the spring.

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