Kiki Keskinen

WitchSchool Canada Tests ‘Reciprocal Retail’ Model in Ottawa’s ByWard Market

Craig Patterson - October 22, 2026

WitchSchool Canada is testing a collaborative retail model in a 160-square-foot storefront in Ottawa’s ByWard Market. Founder Kiki Keskinen says the grant-supported residency connects independent entrepreneurs through shared programming, customer referrals and promotional opportunities, while raising questions about long-term operating costs.

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