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Lia Grimberg

Big Handshake Loyalty Conference to debut in Toronto amid economic squeeze

Mario Toneguzzi -
Organizers expect between 120 and 130 attendees for the one-day event, which has operated for four years in Europe.

Loyalty Programs in Canada are Broken: Expert Discusses How Retailers Can Revive Customer Engagement with Flexible, Innovative Models [Interview]

Shelby Hautala -
Lia Grimberg discusses how traditional loyalty programs are becoming less effective as consumers seek more immediate, personalized rewards, prompting retailers to pivot towards flexible and dynamic strategies as competition mounts.

Consumer Loyalty Trends in Canada: The Crucial Role of Personalization in a Changing Economy [Video Interview]

Mario Toneguzzi -
A critical statistic reveals that 33% of consumers abandon brands that lack personalization, emphasizing the growing importance of tailoring experiences and offers to meet individual customer expectations in today's competitive market.

Canadian Retailers Struggle to Innovate Loyalty Programs Amidst Consumer Dissatisfaction [Interview]

Shelby Hautala -
An expert says that retailers need to rethink what they're doing at a time when consumer preferences and demands are shifting post-pandemic.
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