The company is growing its product assortment amid a wholesale and retail expansion that includes plans to open 3-5 stores annually, having seen surprising success in four-seasons resort towns.
A retail expert explains how pop-ups can help build brand awareness and test markets with considerably less risk than initially opening permanent locations.
Lululemon will face increased competition, as Montreal-based Lolë plans to open as many as nine new Canadian stores by the end of next year. This women's activewear brand seeks to significantly expand both by opening new stores, as well as grow its wholesale distribution network...