The partnership will deliver national exposure across broadcast, digital and in-stadium platforms, with a particular focus on Canada Soccer’s National Teams properties.
The agreement makes EB Games Canada the Official and Exclusive Video Game Retailer of Canada Soccer and the Canadian Premier League, positioning the retailer within the national soccer business structure that oversees commercial partnerships and media rights for the sport in Canada.
The agreement gives Team Town Sports a role supporting league merchandise sales in stores and online and aims to expand access to performance footwear for players and coaches across both competitions.