Canadian Soccer Business has signed a multi-year partnership with Team Town Sports, naming the retailer the official footwear retailer of the Canadian Premier League and League1 Canada.
The agreement gives Team Town Sports a role supporting league merchandise sales in stores and online and aims to expand access to performance footwear for players and coaches across both competitions, Canadian Soccer Business said Monday.
Retail partnership tied to domestic soccer pathway
Canadian Soccer Business said the partnership integrates Team Town Sports’ national retail network and product expertise into the Canadian soccer pathway. The retailer will support Canadian Premier League merchandise distribution and provide footwear access across the professional and semi-professional levels covered by the two leagues.
The announcement comes as the Canadian Premier League enters its seventh season of competition and League1 Canada’s provincial leagues continue to expand. Canadian Soccer Business said participation and performance demands are increasing nationwide, heightening the need for reliable access to quality footwear for athletes at different stages of development.
The organization said the agreement is intended to align the Canadian Premier League and League1 Canada by providing consistent access to footwear across the domestic pathway.
“Every soccer player knows how important a great pair of cleats is — they’re part of every touch, every stride, every moment,” said Michael Beckerman, chief commercial officer of Canadian Soccer Business.
“We’ve all seen how the game can capture the country’s imagination, whether it’s an icicle kick going viral and hitting a billion views or kids lacing up for their first match. That’s why we’re thrilled to welcome Team Town Sports into the Canadian soccer family. Their commitment to providing consistent, high-quality performance footwear will make a real impact across the CPL and League1 Canada. As the sport keeps growing from coast to coast, partners with the expertise of Team Town Sports play a key role in supporting our players and growing the beautiful game.”
Sporting Life Group affiliate expands soccer role
Team Town Sports operates as part of the Sporting Life Group, which also includes Golf Town and Sporting Life banners. The retailer sells team sports equipment in stores and online and serves athletes across age groups and levels of competition.
Canadian Soccer Business said Team Town Sports’ retail presence positions it to support the growing needs of Canadian soccer, including access to footwear from global brands for players and coaches involved in the two leagues.
“Team Town Sports is thrilled to step onto the pitch as the Official Footwear Retailer and an Official Partner of the Canadian Premier League and League1 Canada,” said Dale Skulsky, executive vice-president and managing director of Team Town Sports.
“This partnership celebrates the growth of soccer across the country and reflects our commitment to supporting athletes and communities from the grassroots level to the professional stage.”
Scope of leagues covered by agreement
The Canadian Premier League is Canada’s Tier 1 domestic men’s soccer league and competes in Concacaf- and FIFA-sanctioned competitions. League1 Canada operates at the Division III Pro-Am level and acts as the umbrella organization for League1 Ontario, League1 BC, Ligue1 Québec and League1 Alberta.
Canadian Soccer Business manages commercial partnerships and media rights for the Canadian Premier League and League1 Canada, as well as for other national soccer assets. The organization said the footwear partnership is part of its broader commercial strategy supporting league operations and player development.
The terms of the partnership, including financial details, were not disclosed.
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