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Retail Insider “Marketing & Media Report”: Live Events Shift Attention to Dynamic OOH

Lee Rivett - August 6, 2026

Major cultural events are redirecting Canadian retail marketing toward physical spaces. The Q2 2026 report examines how motion-based DOOH, local sports activations, loyalty platforms and measurable sustainability practices are shaping competition for consumer attention across Canada.

Q2 2026 Canadian Retail Marketing and Media: Event-Driven OOH and Sustainability in Focus

Craig Patterson - July 9, 2026

Q2 2026 showed Canadian marketing & media shifting around store strategy, channel control.

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