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Pat Pellegrini

Advertisers gear up for huge Super Bowl audience

Vividata says 8.4 million Canadians will be following the Super Bowl, reinforcing the game’s status as a rare mass cultural moment.

How Canadians shop Black Friday 2025: Vividata

Vividata’s Fall 2025 study shows Canadians blending social discovery, value hunting and online browsing as they prepare for Black Friday and Cyber Monday.

Chinese Consumers Drive Luxury Retail Growth in Canada: Study

A market research firm found that hundreds of thousands of Chinese locals, including 70,000 international students, are seeking out luxury brands. Recent turmoil in Hong Kong has seen some choose to stay in Canada for the time-being which is good news for retailers.
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