Charles de Brabant of McGill University's Bensadoun School of Retail Management argues that as artificial intelligence transforms retail, investing in knowledgeable store teams, personal relationships and consumer trust will become an increasingly important competitive advantage.
Canadian shoppers are spending more heading into Holiday 2026, but Salesforce says price sensitivity, promotions, shipping costs and hybrid shopping will shape the season.
Samsung Canada is investing in experience-led stores that support product discovery, education and service as consumers increasingly move between digital and physical shopping channels.