Promotions

7-Eleven Canada Expands Slurpee Brand as Iconic Frozen Drink Turns 60

7-Eleven Canada marks Slurpee’s 60th anniversary with new packaged sodas, confectionery and promotions as the retailer expands its food and beverage strategy.

The Hidden Cost of Grocery Promotions in Canada

Supplier-funded grocery promotions may be creating hidden costs throughout Canada's food supply chain. Sylvain Charlebois examines how these practices can affect prices over time.

Study Reveals 70% of Shoppers Use AI to Seek Promotions

A recent study by XCCommerce and SmartBrief shows that more than 70% of consumers are utilizing AI tools to find better deals, prompting retailers to re-evaluate their promotional strategies in an increasingly digital marketplace.
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