PwC said 642 deals with an announced value of $138.8 billion were recorded between July 1 and Sept. 30, 2025, reflecting what it described as a more consistent level of activity following a downturn that extended through 2023 and 2024.
The report, which surveyed 4,701 CEOs across 109 countries and territories, also finds that 42% expect to increase headcount by 5% or more in the next 12 months – more than double the proportion who expect headcount decreases (17%), and up from 39% last year.
The study shows consumers in Canada are still generally brand loyal, but are willing to switch for value and are also sensitive to such things as local production and sustainability.
Canadian consumers are gearing up for a resilient holiday season, with a survey revealing an increase in holiday spending compared to the previous year — that includes a notable resurgence in in-store shopping, particularly among Gen X and Gen Z.