Retail marketing

Samsung Canada deployed mobile digital billboards in Toronto, Vancouver and Montreal as part of a rapid-response campaign promoting its Galaxy Z Fold8. Samsung executive Christian Di Vincenzo explains the retail strategy, Edelman's role and the company's reported results.

Apple Maps advertising is now live in Canada, giving retailers and local businesses paid visibility in Maps searches. The new placements offer another way to reach nearby shoppers, although campaign costs and measurable sales results will determine their value.

Brand strategist Cydney Shapiro examines lululemon's GANNI collaboration, its dance-led campaign and Brooklyn activation, drawing parallels with Gap's recent brand comeback and considering how fashion, movement and community can rebuild consumer excitement.

Retail media, linked rewards and live shopping are bringing marketing closer to transactions. Retail Insider’s Q3 report examines why commercial claims still depend on matching each investment with the right evidence.

Oakridge Park's inaugural Front Row fashion event brought together John Legend, Joe Zee, more than 40 boutiques and a 250-person production crew. QuadReal's Irene Quan explains the luxury retail strategy, customer engagement initiatives and plans to establish an annual Vancouver fashion event.

As artificial intelligence makes marketing content faster and easier to produce, retailers face a growing challenge: standing out from competitors. Linda Farha explores why authentic brand stories, human expertise and consistent messaging are becoming increasingly valuable in retail marketing.

The Generall Store has launched a national holiday gift guide featuring 88 independent Canadian retailers. Founder Lisa Tyldesley is also developing a free online platform connecting shoppers with local businesses, events and promotions across the country.

Retail Insider has released 18 Q3 2026 reports examining Canadian retail sectors, consumer behaviour and the businesses supporting the industry. The collection brings together reporting and data on store investment, real estate, technology, supply chains, marketing, security and policy.

Retail Insider’s Q3 2026 Marketing & Customer Experience report examines retail media, loyalty, brand activations, AI, sponsorship and commerce-linked measurement, showing how Canadian retailers are connecting attention more directly with customer behaviour.

Q2 2026 showed Canadian marketing & media shifting around store strategy, channel control.

Q1 2026 repriced attention: AI reshaped discovery, DOOH and CTV moved toward performance, loyalty partnerships deepened ecosystems, and promo automation protected margins.