Roku

Roku launches new Soccer Zone in Canada

Mario Toneguzzi - June 9, 2026

The Soccer Zone includes full access to this summer’s live soccer matches available through subscriptions to TSN, RDS, and Crave, in one simple, centralized hub on Roku devices

How advertisers must adapt to the age of split attention: Roku

Mario Toneguzzi - February 25, 2026

For retailers, the opening moments of an ad need to work like a storefront window.

Reality TV drives Canada’s streaming & ad trends in 2025

Mario Toneguzzi - October 10, 2025

Reality TV is reshaping Canadian streaming. Roku data shows 85% reach via ads as viewers shift to FAST and AVOD formats for must-watch unscripted content.

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