Roku

Roku’s new Soccer Zone a hit for FIFA World Cup

Mario Toneguzzi -
"In the first two weeks alone, more than one million individuals visited the hub, which shows there is strong demand for a simpler way to follow live sports in a streaming environment."

Roku launches new Soccer Zone in Canada

Mario Toneguzzi -
The Soccer Zone includes full access to this summer’s live soccer matches available through subscriptions to TSN, RDS, and Crave, in one simple, centralized hub on Roku devices

How advertisers must adapt to the age of split attention: Roku 

Mario Toneguzzi -
For retailers, the opening moments of an ad need to work like a storefront window.

Reality TV drives Canada’s streaming & ad trends in 2025

Mario Toneguzzi -
Reality TV is reshaping Canadian streaming. Roku data shows 85% reach via ads as viewers shift to FAST and AVOD formats for must-watch unscripted content.
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