Smart Persona

How AI Personas Are Transforming Retail Decision-Making

Craig Patterson - June 2, 2026

AI-powered personas are reshaping retail decisions, enabling faster insights across marketing, merchandising, and customer experience.

From The Desk: Retail Resilience and Experiential Growth in Canadian Markets

Craig Patterson - May 22, 2026

Canadian retailers expand experiential and sustainable footprints while navigating inflation and evolving consumer behaviours shaping urban and mixed-use markets.

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