The Ordinary

Leger Unveils 2024 Brand Momentum Study, Revealing Top Skincare Brands in Canada

Retail Insider - August 28, 2024

The study finds that The Ordinary leads Canadian skincare market, with insights on consumer preferences and brand performance.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

Mario Toneguzzi - January 31, 2023

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

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