The Ordinary

The Ordinary and Diamonds Factory Prepare Yorkville Stores as Cumberland Street Sees Retail Changes

Craig Patterson -
The Ordinary is relocating its Yorkville boutique to 162 Cumberland Street, while Diamonds Factory prepares a neighbouring storefront. Recent openings by Harry Rosen, Ross Mayer and Rock 'N Karma, along with the confirmed ERES closure, illustrate ongoing retail changes in the Toronto neighbourhood.

Leger Unveils 2024 Brand Momentum Study, Revealing Top Skincare Brands in Canada

Retail Insider -
The study finds that The Ordinary leads Canadian skincare market, with insights on consumer preferences and brand performance.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

Mario Toneguzzi -
The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.
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