The Canadian men's clothing retailer is re-entering the province after a two decade absence, with plans to grow the brand and gain market share with new stores.
The Canadian retailer is expanding a new store concept and design into new and existing markets, while seeing demand for its clothing in its price point.
Tip Top has updated its retail strategy including rightsized stores and new product and service offerings, and it's looking to enter the Quebec market.
Lance Itkoff, President and CEO of Grafton Apparel, discusses Tip Top’s reinvention as well as plans to reclaim and increase the retailer’s share of the menswear market in Canada.