TJX Canada

TJX says Winners, Marshalls and HomeSense are gaining major market share in Canada as customer transactions rise and the retailer expands in prominent malls and downtown locations.

Retail Insider's latest report examines how discount, value and off-price retailers are reshaping Canadian consumer behaviour, retail real estate and competitive strategy as value shopping becomes a mainstream force influencing retailers, landlords and investors alike.

Canadian value retail in Q2 2026 was defined by mainstream consumer adoption, discount grocery expansion, off-price growth, and value-oriented retailers increasingly shaping real estate and retail strategy.

This week’s coverage highlights Canadian retailers doubling down on urban growth and discount formats amid persistent grocery inflation outpacing wages.

TJX expands its downtown presence with a new Marshalls at Montreal Eaton Centre as Winners and Marshalls cluster in major Canadian city centres.