Vaughan Mills is celebrating the opening of its new Playdium with the Swish & Strike activation and a special appearance by Toronto Tempo star Kia Nurse, highlighting the growing role of experiential retail in Canadian shopping centres.
The initiative, called "Pretty Badass," will feature Toronto Tempo players, coaches and Canadian athletes as part of a national campaign aimed at highlighting athletes both on and off the court.
For Sephora Canada, the multi-year Toronto Tempo relationship is more than just a brand partnership, it's an opportunity to harness the power of sport to expand the way Canadians see beauty and create even more inclusivity.