Toy Market

Build-A-Bear Refocuses Strategy as Canadian Store Network Evolves

Build-A-Bear is refocusing on customization and experiential retail after a weaker summer, as the retailer evolves its Canadian store network and targets collectors.

Daily Synopsis: August 6, 2026

Retail Insider published 12 articles today on Canadian retail including Birks’ market move, Mattel’s strategy shift, Realm Fitness’ community, and McDonald’s new beverage platform.

What Mattel’s Strategy Says About the Future of Canada’s Toy Market

Canada's toy market is evolving, and Mattel's latest strategy shows how Hot Wheels, building sets, collectibles and Barbie are shaping the industry's next chapter.
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