Following a record-breaking year in 2025, with 28 million visitors generating over $9 billion in spending at businesses all throughout the city, Toronto is attracting more visitors than ever before.
The 477 events held in the metropolis drew more than 1 million visitors and generated an estimated $438 million in economic spinoffs for Montréal and Québec.
Direct visitor spending generated nearly $13.5 billion in total economic impact and exceeded the previous year’s record by four per cent, with 37 per cent of spending coming from U.S. and international visitors
By 2030, the strategy aims to grow visitor spending in the tourism industry by 4% annually, from an estimated $30.7 billion in 2025 to over $38 billion.
On Wednesday, Air Canada said that it has issued the statutory 72-hour lockout notice to the Canadian Union of Public Employees (CUPE) representing 10,000 flight attendants at Air Canada and Air Canada Rouge after the union provided notice it intends to begin a strike.
According to new research from American Express Canada, younger employees are approaching business travel differently than their Gen X and Boomer counterparts.
Montréal topped other major North American cities, including Toronto, Washington, DC, Vancouver and Chicago, and held its second-place position in the Americas behind Buenos Aires.
Scene+ is a carefully curated rewards program offering its more than 15 million members the opportunity to earn points in a wide variety of ways, in a manner that suits their buying habits and lifestyle.
The report said tourism spending by international visitors in Canada rose 2.2% in the fourth quarter, following a decline of 2.4% in the third quarter.