Second-hand marketplaces have become an increasingly favourable way to save money.
The 2024 Canadian Second-Hand Sentiment Survey found that more than 84 per cent of Canadians say cost savings is the biggest motivator when it comes to choosing second-hand shopping.
The survey was commissioned by Karrot with Angus Reid.
The report released finds that:
A generational shift toward conscious purchasing
- 70 per cent of Canadians say they shop on second-hand marketplaces, and one-in-four say they shop for second-hand items monthly.
- 84 per cent of Canadians say cost savings is the biggest motivator for choosing second-hand over new items. Canadians ages 18-34 being most likely to shop second-hand to save money (93 per cent). Canadians 35-54 (83 per cent), and 55+ (78 per cent).
Holiday shopping trend
- 55 per cent of Canadians are considering or are planning to shop on second-hand marketplaces during the upcoming holiday season. Those aged 18-54 being most likely (63 per cent).
“At Karrot we are committed to bridging the gap between online and local communities,” said Robert Kim, CEO of Karrot North America. “These findings not only reinforce our mission but also highlight the increasing popularity of second-hand shopping as Canadian families are facing extremely difficult cost of living increases and are looking for alternatives.”
Founded in 2015 in Korea by Danggeun, Karrot connects neighbours to build closely-knit local communities. Now available in most cities across Canada, Karrot is a trusted and verified neighbourhood-focused hyperlocal buy and sell platform on a mission to bridge the gap between online and local communities. With over 1 million users in Canada, Karrot creates meaningful neighbourhood connections and fosters trust within communities, redefining local commerce and community engagement. Karrot currently operates in more than 560 regions across four countries: Canada, the US, the UK, and Japan.
Was there any data on which online marketplaces were most shopped?