SMEG, known for its iconic Italian-designed appliances, has partnered with October’s Very Own (OVO), the globally recognized lifestyle brand co-founded by Toronto’s hip-hop star Drake.
The collaboration brings SMEG’s retro 1950s-style products into the world of contemporary streetwear with a new limited-edition collection that merges high-end design with urban culture.
The SMEG x OVO collection launched last week, offering customers a unique opportunity to bring fashion into the kitchen. It includes three core products— a mini fridge, two-slice toaster, and kettle—each designed in bold black and white with gold accents and the recognizable OVO owl logo.
SMEG x OVO Collaboration: Fashion Meets Functionality
SMEG’s retro designs have long been a staple in stylish kitchens, but this new collaboration with OVO adds a layer of streetwear influence, creating a standout product line.
“This collaboration with OVO merges two iconic brands, each celebrated for their innovation and global impact,” said Gisela Mussen, General Manager of SMEG Canada. The appliances, like the mini fridge and toaster, embody SMEG’s signature 50’s-inspired aesthetic, but with a fresh twist thanks to OVO’s urban flair.
The collection features distinct black and white colourways, embellished with gold touches that make these appliances not just functional, but statement pieces for the home. This marks OVO’s first foray into the world of home appliances, expanding its reach beyond fashion and music to offer a whole new way for fans to incorporate the brand into their daily lives.
Bringing Streetwear Style to Canadian Kitchens
SMEG’s products have long been synonymous with luxury and craftsmanship, and the partnership with OVO brings that quality to a new audience. The limited-edition collection is designed to appeal to both fashion lovers and home design enthusiasts alike. The SMEG x OVO collaboration merges the best of two worlds: SMEG’s 70-year tradition of beautiful appliance design and OVO’s cutting-edge style.
The collection is now available exclusively on SMEG Canada’s website and the OVO online store.
SMEG’s New Toronto Store Adds to Brand’s Canadian Expansion
In addition to the exclusive SMEG x OVO collaboration, SMEG is continuing to strengthen its presence in Canada with the opening of its first standalone store in the country. To be located at 2 Bloor Street West in Toronto, the new flagship will span over 3,700 square feet across two levels, bringing the brand’s signature Italian design directly to one of Canada’s most prominent retail districts. The store’s ground level will cover 1,137 square feet, while the second floor will offer 2,590 square feet of showroom space, showcasing a full range of SMEG’s premium appliances.
Positioned next to Lululemon’s recently opened flagship, SMEG’s Toronto location is set to become a key destination for design-conscious shoppers and those seeking top-tier kitchen appliances. The opening of the store reflects SMEG’s growing influence in Canada, further solidifying the brand’s appeal in both the luxury and home design markets.
