A new survey by the Retail Council of Canada, with Caddle, finds that 53 per cent of shoppers are gearing up for Halloween and 83 per cent plan to maintain or increase their spending.
The Halloween 2024 Shopping in Canada Survey | National Consumer Research report found:
- 52.6 per cent will spend between $0-$50, 29.7 per cent will allocate $51-$100;
- Shoppers are preparing earlier, with nearly half (47.1 per cent) purchasing two to four weeks in advance (up from 34.6 per cent in 2023) and only 8.7 per cent shopping just before Halloween, down from 18.2 per cent in 2023;
- 51 per cent of shoppers will make a dedicated shopping trip for Halloween purchases, up from 45 per cent in 2023.
Despite economic challenges, spending patterns show steady enthusiasm for Halloween, said the report, adding that “value” is key for Halloween shoppers, but perceptions of what is of value differ.
The survey found that 42.6 per cent don’t prioritize brands, 31.4 per cent see brands as adding value, and 25.9 per cent focus on overall value, brand or not.
In-store shopping also dominates, according to the report, with 73.2 per cent of purchases likely to be made in physical stores, emphasizing the importance of standout displays. Online shopping is anticipated for 23.7 per cent of purchases.
The report said trick-or-treating (26 per cent) leads activities, followed by home entertainment (21.5 per cent) and shopping (13.1 per cent). Spending is highest on food, alcohol, and candies (62.7 per cent), followed by clothing (30 per cent) and home décor (26.6 per cent).
The survey found that products seen in stores (36 per cent) and Flyers (33 per cent) are the top inspiration for Halloween shopping lists.
More than half, 53 per cent, of Canadians this year will make purchases to help them celebrate Halloween.
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