As part of its 100th anniversary, Reitmans said Thursday it is stepping into its next chapter with the unveiling of a new logo and reimagined store concept at Carrefour Laval, located in the Greater Montreal area, about 20 kilometres from downtown Montreal.
More than a renovation, this reopening reflects an evolution of the in-store experience with an approach that further affirms the brand’s renewed identity, said the retailer.
This unveiling marks the first public appearance of Reitmans’ new logo, reflecting a more confident identity and a forward-looking perspective. This visual evolution is part of the broader momentum the brand is building as it enters its centennial year. Designed by award-winning interior design studio, BURDIFILEK, as a structured and intentional space, the new concept is grounded in a thoughtfully planned layout and natural flow, offering a refreshed perspective on the shopping experience, said the company in a news release.
“This initiative reflects a natural evolution for Reitmans. We wanted to create a clear and intuitive environment that better showcases our collections and reflects our current fashion sensibility,” said Isabelle Bonin, Vice President, Marketing, eCommerce and Visual Presentation at Reitmans. “It’s an experience designed to better support our customers and strengthen their connection to the brand.”
The store features a warm and refined aesthetic with open layouts, carefully considered lighting, rich textures, and a clean palette. By focusing on what matters most, the space strikes a balance between clarity and emotion by creating a harmonious experience where fashion takes centre stage, said the brand.
“Reitmans has a long-standing legacy. Our goal was to not reinvent it, but to reinterpret it. We highlighted the familiarity of the brand within a confident setting that will resonate across Canada,” said Diego Burdi, Co-Founder and Creative Director, BURDIFILEK.
“In an era of rapid retail change, the forces at work are both global and local. Our partnership with Reitmans reaffirms design as an investment in business strategy for evolving legacy brands and secures its longevity in a demanding market,” said Paul Filek, Co-Founder and Managing Partner, BURDIFILEK.
Reitmans said it also collaborated with Montreal-based artist Miville and will be featuring one of her original pieces in the space to introduce an artistic dimension that connects fashion, design, and expression.
“With this new concept, Reitmans is setting a clearer and more ambitious direction that is aligned with the initiatives launched as part of its centennial. This evolution reflects a stronger point of view on style, expression, and customer experience while remaining true to the brand’s core, said the company.
Launched at Carrefour Laval on April 18, this concept paves the way for a rollout across Canada beginning in 2027, it said.
The brand operates more than 200 stores across the country.
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