Baskin-Robbins Canada has delivered a cheque for $30,000 to BGC Canada (formerly Boys and Girls Clubs of Canada), which it raised through its their 2024 Pink Spoon fundraiser.
Held throughout the month of September, the campaign featured $1 from the sale of every Baskin-Robbins’ new Non-Dairy Real Fruit Smoothies, available in two flavours, fresh mango or strawberry, which was directed to BGC Canada, said the company.
“Our partnership with BGC Canada has grown over the years, and we couldn’t be happier to support such a good cause,” said Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “The success we’ve enjoyed with our annual fundraisers would not be possible without the generosity of our Canadian guests. Together, as champions of BGC Canada, we’ve made a real impact on the lives of young people across Canada.”
The fundraiser is part of an ongoing partnership between Baskin-Robbins and BGC Canada that includes scholarships, in-kind gifts and cause promotion. Collectively, these efforts contribute to BGC’s critical programs that empower youth to succeed and build brighter futures, added the company in a news release.
“We’re very grateful to Baskin-Robbins and its guests for their commitment to our work,” said Brooke Duval, Senior Director, Partnerships & Philanthropy at BGC Canada. “The funds raised will allow us to enhance our programs and support more youth across the country. We look forward to continuing our partnership with Baskin-Robbins and working together to build stronger communities.”
Since its inception, the Pink Spoon program has raised more than $165,000 for BGC Canada. The program’s vision is a world where children can enjoy the sweetness of childhood.
Baskin-Robbins, founded in the United States in 1945, is the world’s largest chain of ice cream specialty shops, with more than 7,700 retail shops in 33 global markets. Celebrating 52 years in Canada, it operates 115 locations in Ontario, Quebec, Manitoba and British Columbia. Baskin-Robbins is part of the Inspire Brands family of restaurants.
For 125 years, BGC Canada (formerly Boys & Girls Clubs of Canada) has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, the Clubs open their doors to young people of all ages and their families at over 600 locations nationwide.
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