Baskin-Robbins opened its newest shop in Canada this week, located at Southcentre Mall in Calgary.
The opening marks the brand’s return to Alberta after about seven years. The new shop is the sixth to open as part of an agreement between the brand and McMaster Group Holdings for expansion into the Vancouver and Calgary markets, said the company in a news release.
It said Adel Ashry, franchisee of the new location and head of McMaster Group Holdings, has more than two decades of experience in franchise development.
“I am honoured to have a role in bringing this iconic brand back to Alberta, and especially to the vibrant city of Calgary,” said Ashry. “Baskin-Robbins has a longstanding reputation for quality and innovation, and I’m proud to be part of a brand that has brought joy to millions of customers around the world.”
The company said the new shops feature the brand’s updated look and feel, which includes a bright and inviting interior, flexible and comfortable seating, animated digital menu boards and a more expansive cake display, The Cakery, with a growing assortment of customized cakes and pre-packs.
Baskin-Robbins, founded in the United States in 1945, is the world’s largest chain of ice cream specialty shops, with more than 7,700 retail shops in 33 global markets. Celebrating 53 years in Canada, Baskin-Robbins operates 116 locations in Ontario, Quebec, Manitoba, British Columbia and now Alberta. Baskin-Robbins is part of the Inspire Brands family of restaurants.
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