eBay, Inc., a global commerce leader that connects millions of buyers and sellers around the world, today celebrates three decades of ecommerce success. Since its founding in 1995, eBay says it has shaped the way enthusiasts participate in the circular economy, empowering entrepreneurs and creating economic opportunity for millions.
The company also announced the launch of the ’95 Shop — a retail experience and online destination featuring the most iconic fashion, collectibles, and motors from the ’90s. Curated by actress and ’90s icon Sarah Michelle Gellar, the shop celebrates eBay’s 30-year legacy of shaping culture, fueling recommerce, and connecting people with the things they love.
“eBay’s 30th anniversary is an important milestone we share with our global community of buyers and sellers, who’ve been with us every step of the way,” said Jamie Iannone, Chief Executive Officer at eBay. “Looking ahead, we’ll continue to leverage innovation and AI to make eBay simpler and more trusted, while building a stronger marketplace for the decades to come.”
To mark its 30th anniversary milestone, eBay is hosting a series of special events in New York City to honour the buyers and sellers who have shaped its journey since 1995, it said.
- Celebration atNasdaq: Today, eBay CEO Jamie Iannone and company executives will rang the opening bell at the Nasdaq MarketSite. The moment reflects eBay’s impact on global commerce and its continued innovation designed to better serve small businesses, entrepreneurs and enthusiasts around the world, it said.
- Immersive ’95 Shop: Complementing the ceremony, eBay is launching an immersive retail experience – the ’95 Shop – a tribute to the iconic trends and items from its founding year. The activation is where 90s nostalgia meets three decades of recommerce innovation. It features a “Greatest Hits” auction across Fashion, Collectibles, and Motors, a series of eBay Lives from leading sellers, and more immersive experiences. Located at 45 Grand St. in New York City, the shop will open on Sept. 4 for one day only.
AI-Powered Innovation At Scale
“eBay’s global scale, category expertise, and unparalleled breadth of inventory enable the company to deliver personalized, scalable, and magical experiences for its customers worldwide,” said the company.
“By combining sought-after inventory in focus categories, such as Collectibles, Fashion, and Motors, with innovative tools and strategies, eBay continues to expand its role as a trusted marketplace for sellers and buyers. AI helps in this mission by enhancing discovery, trust, and engagement: to date, eBay has enabled more than 10 million sellers to generate well over 200 million listings with AI tools. Internally, AI-powered services help streamline workflows, unlock deeper insights, and foster creativity, ultimately allowing employees to focus on higher-value activities.
“Beyond AI, eBay is reimagining ecommerce through innovations like eBay Live, a dynamic shopping experience that continues to scale with strong seller adoption and growing buyer engagement. Together, these initiatives drive eBay’s ability to build on its category strengths, technological capabilities, and community of sellers to shape the future of ecommerce.
“From vintage collectibles and pre-loved fashion to one-of-a-kind treasures, eBay has built one of the most dynamic and trusted marketplaces in the world, enabling customers all over the world to buy and sell with ease. As the company looks to the future, it remains committed to building communities, harnessing new technologies and reinventing the future of ecommerce. For a timeline of eBay’s historical moments, visit Our History.”
eBay technology empowers millions of buyers and sellers in more than 190 markets around the world. In 2024, eBay enabled $75 billion of gross merchandise volume.
Drawing on eBay data, the ’95 Shop collectioncollection features “greatest hits” that defined the decade and remain cultural staples today — from Jordan XI sneakers and Pokémon cards to vintage Gucci and a ’97 Land Rover Defender.
“It’s been so fun to see the best of ‘90s culture take center stage again, particularly as it was such a defining period for me personally,” said Gellar. “eBay has always been the place to find iconic pieces — from memorable looks to rare collectibles and more. Curating the ’95 Shop gave me the chance to spotlight items that defined the decade, including a few signed Buffy treasures.”
Shoppers can immerse themselves in ’90s nostalgia at the ’95 Shop pop-up in New York City or online at https://www.ebay.com/e/sales-events/ebay-30th-95-shop, where they can browse the collection and bid on coveted items. From Pokémon to Prada, fans will find some of the decade’s most sought-after grails, with items starting at just 95 cents, it said.
eBay said the “greatest hits” represent 30 of the most memorable items from the era that have captured the hearts of collectors for three decades and still top fans’ wishlists to this day, including:
- 1995 Karl Lagerfeld for Chanel Rue Cambon Paris Belt: Vintage Chanel is in remarkable demand, illustrated by more than 2,600 searches per hour during the first half of 2025.
- Omega Seamaster Diver 300M: This dive watch reached new heights of fame when it first graced the wrist of James Bond in the ’90s. Fast forward to 2025 and “Omega Seamaster” was the top searched model in eBay.com’s watches category through the first half of the year.
- 1994-95 Michael Jordan Autographed Bulls M&N White 45 Jersey: Thirty years after his return to basketball, his Airness dominates the collectibles game as the most—searched athlete in eBay’s global collectibles category in 2025.
- 1999 Pokémon Charizard Holo 1st Edition Shadowless (PSA 5): Fans are still catching ‘em all on eBay, as Pokémon was the most—searched term in eBay.com’s collectible category every single month in 2025.
- 1997 Land Rover Defender 90: A symbol of rugged design and enduring cool, the Land Rover Defender 90 remains a cult favorite, with the Land Rover name pulling in more than 2,200 searches per hour in the first half of 2025.
- And more ’90s icons to discover, including a few unique Buffy the Vampire Slayer pieces signed by Sarah Michelle Gellar!
Visit the ’95 Shop In Person and Online:
- Shoppers can visit the ’95 Shop (45 Grand St., New York, NY 10013) on Sept. 4 from 11 a.m. to 7 p.m. ET.
- The seven day online auction of the “greatest hits,” each with a starting bid of 95 cents, has begun online and will run through Sept. 9 at 9 a.m. ET, with all proceeds benefiting Make-A-Wish.
- Top eBay fashion and collectibles sellers will also offer an extensive selection of unique finds from the era for immediate purchase at the pop-up, reflecting eBay’s unbeatable inventory of fashion, collectibles, and motors.
- Fans that can’t join in person can tune into a marathon of eBay Lives on Sept. 3 and 4, including the eBay debut of vintage luxury seller What Goes Around Comes Around and an exclusive drop from sneaker OG and founder of streetwear brand STAPLE Jeff Staple — bid in real time and secure the most covetable items from the decade at https://www.ebay.com/ebaylive/channels/BdpoYdpqKNM8pbVL
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