Vestiaire Collective has released its first report dedicated to men’s circular fashion, marking a new chapter in the global platform’s expansion into menswear.
The report, titled The Future of Resale: Menswear Edition, offers insights into how men shop and sell pre-loved luxury fashion. It also highlights top-selling brands and styles, and examines generational trends driving the market.
The initiative supports Vestiaire Collective’s strategy to grow its menswear segment through a dedicated category, which the company says is among its fastest-growing areas. The men’s assortment on the platform has expanded by 88 per cent over the past three years.
“Menswear has become one of our fastest-growing segments, reflecting a fundamental shift: men now intentionally participate in luxury resale, valuing exclusivity, accessibility at better prices, and investment potential,” said CEO Maximilian Bittner. “This launch reinforces our multi-category strategy to capture this market opportunity.”
The report identifies three primary motivations for male consumers engaging with resale: value, exclusivity and sustainability. Among respondents, 74 per cent cited affordability, while 39 per cent mentioned environmental reasons. Additionally, 70 per cent of men said they care for their items with future resale in mind.
According to Vestiaire Collective, men’s resale is gaining traction with a younger demographic, with 59 per cent of male customers belonging to either the Millennial or Gen Z generations, compared to 50 per cent of female users.
Highlighting the resale landscape, the report lists Louis Vuitton bags and Rolex watches as the most viewed items. Top-selling categories include jackets, sneakers and sweaters, considered staples of the modern male wardrobe.
Emerging brands in the resale space include Ami, which has seen a 300 per cent rise in interest, Zegna at 260 per cent, and Jean Paul Gaultier at 200 per cent.
Vestiaire Collective has offered luxury resale since 2009. The launch of a dedicated menswear experience builds on its offerings across womenswear, shoes, accessories, jewellery and watches.
The company said the report shows that resale is no longer a niche market, but one that is actively reshaping how men consume luxury fashion.
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