PetSmart Canada is introducing a new monthly in-store celebration for pet birthdays and gotcha days at all of its locations nationwide.
According to new survey data released by the company, 75 per cent of Canadian pet parents celebrate their pet’s birthday or gotcha day, while 47 per cent wish they could do more.
To meet that interest, PetSmart is rolling out its Birthday + Gotcha Bash events, which will take place once a month at stores across the country. The gatherings will feature free treats, fun activities and a $5 off birthday coupon, available exclusively to attendees.
“Every pet deserves to be celebrated, especially on their birthday or gotcha day,” said Bradley Breuer, vice-president of marketing at PetSmart. “PetSmart’s Birthday + Gotcha Bash celebrations are designed to make those special days unforgettable, turning milestones into joyful moments. We’re excited to help make every pet feel like the guest of honour.”
Upcoming event dates include Oct. 4, Nov. 8 and Dec. 7, 2025. Events will be held in all Canadian PetSmart stores, as well as locations in the U.S. and Puerto Rico, while supplies last.
The retailer has more than 160 stores across Canada.
Pet owners are also encouraged to join the PetSmart Treats Rewards program and update their profiles with their pet’s information to receive birthday offers and gotcha day surprises.
Party supplies and celebration essentials are available for purchase at PetSmart.ca.
The survey was conducted by the Angus Reid Forum between Sept. 18 and 22, 2025, and included a representative sample of 1,010 English-speaking Canadians. The survey has a margin of error of +/- 3.1 percentage points, 19 times out of 20.
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