fashion

From The Desk: Social Media Growth, Store Modernization and AI’s Impact on Retail Marketing

Craig Patterson -
Canadian retailers focus on digital-driven growth, store upgrades and authentic brand experiences amid rising AI-produced marketing content and property shifts.

Daily Synopsis: October 22, 2026

Retail Insider -
Canada Post starting weekend parcel delivery in Toronto Montreal and Ottawa, Walmart Supercentre opens in Fort McMurray, Stony Plain Costco under construction, adults drive Halloween candy sales, and other news.

Revenue Brand Uses ’80s Action TV Nostalgia to Reimagine Fashion Marketing (Video)

Mario Toneguzzi -
Toronto streetwear founder Kyle Hosick discusses REVENUE’s entrepreneurial roots, its target market and ambitions to expand into major Canadian retailers.

TJL Collection Cuts Customer Acquisition Costs With Targeted Marketing for Tall Women

Mario Toneguzzi -
Founder Tiffany Jones explains how freelance marketing support, customer insights and creative testing helped the fashion brand lower acquisition costs and grow revenue.

Daily Synopsis: October 9, 2026

Retail Insider -
Geely Auto entering Canada with retail, Winnipeg Giant Tiger closer sparks food desert concerns, McCain acquires Indian food processing business, T&T opens in North York, and other news.

From The Desk: Retail Growth Divides and AI’s Expanding Role in Canadian Retail

Craig Patterson -
Canadian retail growth splits between value and premium players as AI reshapes merchandising and real estate adapts on varying performance and consumer demand.

Daily Synopsis: October 2, 2026

Retail Insider -
Resale reshaping Canadian retail, Reitmans cuts 41 HQ jobs, Starbucks Closes over 37 Canadian locations, Zellers opening at Shoppers World in Brampton, and other news.

Donatella Versace and REVOLVE launch joint venture focused on beauty and fashion

Mario Toneguzzi -
The new business will combine Donatella's creative direction and cultural influence with REVOLVE’s digital commerce platform, technology, consumer intelligence and operating capabilities.

AI Virtual Try-On could transform fashion e-commerce beyond static product photos

Mario Toneguzzi -
Remark CEO Theo Satloff discusses how AI-powered virtual try-on technology could reshape fashion e-commerce, product photography and online shopping.

Poshmark launches new brand campaign focused on fashion discovery

Mario Toneguzzi -
Called “Try Yourself On,” the campaign launched Sept. 8 during New York Fashion Week and is running across film, out-of-home advertising, social media and experiential activations in New York City, Los Angeles and Toronto.

SHEIN turns to digital creators for Fall/Winter 2026 trend campaign

Mario Toneguzzi -
SHEIN said the campaign is intended to reflect the role of creators and their digital communities in fashion discovery, inspiration, interpretation and conversation.

INDOCHINO launches Fall/Winter 2026 campaign focused on made-to-measure tailoring

Mario Toneguzzi -
Called Hold the Room, the campaign follows four friends over a weekend, using three settings — an afternoon arrival, an evening lounge and a formal dinner — to showcase the company's tailoring and fabrics.

H&M names Aneta Pokucinska North America managing director, Claudia Fetta Canada GM

Mario Toneguzzi -
Retailer shuffles its North American leadership.

Authentic Takes Majority Stake in Drake’s OVO as Vince Takes Over Retail Operations

Craig Patterson -
Authentic Brands Group has announced its acquisition of a majority stake in OVO's intellectual property, co-founded by Drake. The partnership aims to expand OVO's global reach while maintaining its creative identity.

SHEIN planning four-day pop-up in downtown Montreal

Mario Toneguzzi -
The pop-up showcases SHEIN's top selections for Fall/Winter 2026, bringing the season's style forecast to life through six curated trend installations showcasing the key aesthetics shaping the months ahead.

RUDSAK Opening Bloor Street Store at Toronto’s Manulife Centre

Craig Patterson -
RUDSAK is opening a new store at Toronto’s Manulife Centre on Bloor Street, taking space that includes the former Birks Van Cleef & Arpels boutique.

Why CPG Brands Should Take a Page From Fashion’s Playbook and Embrace Mystery

Mario Toneguzzi -
Fashion has long understood that desire isn't built by answering every question.

GUESS to Expand Product Categories in Canada Through New Licensing Network

Craig Patterson -
GUESS will expand its Canadian product assortment with new home, children’s, apparel and accessories categories beginning in late 2026, with a broader rollout planned by spring 2027.

Daily Synopsis: Jul 24, 2026

Retail Insider -
Local food hubs proposed to address grocery competition, Loblaw brings 'goss' campaign back for Ossfest in Toronto, Toys R Us stores clearning out in Winnipeg, and other news.

UNIQLO to open second Winnipeg store at St. Vital Centre in August

Mario Toneguzzi -
The company said it now operates 38 stores across Canada in addition to its online business.

Rains Opens Yorkdale Store as Canada Becomes Key Growth Market

Craig Patterson -
Danish lifestyle brand Rains has opened its second Canadian store at Yorkdale as it expands retail, wholesale and e-commerce operations in Canada.

Inside Aritzia’s Expanding Store and Infrastructure Strategy

Craig Patterson -
Aritzia’s latest filings reveal a larger retail platform taking shape across productive boutiques, major flagships, distribution and real estate.

St. John Knits Closes Last Canadian Boutique in Vancouver

Craig Patterson -
American luxury fashion brand St. John Knits has closed its Vancouver boutique at the Fairmont Hotel Vancouver, ending its standalone retail presence in Canada after helping shape the city's luxury retail district.

India’s Soch Expands to Surrey as Canadian Growth Strategy Continues

Lee Rivett -
India-based fashion retailer Soch has opened its second Canadian store in Surrey, British Columbia, continuing an expansion strategy that began with its Brampton debut and highlighting the growing importance of demographic-driven retail growth in Canada.

Groupe Dynamite posts 37% revenue growth and 4-year high gross margin in Q1

Mario Toneguzzi -
Retail sales per square foot increased by 32.4% compared to Q1 2025, reaching $1,001 in Q1 2026.
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