A new national survey commissioned by Samsung Canada suggests Canadians are increasingly turning to their homes—specifically their living rooms—as the centre of their entertainment and cultural lives.
According to the survey, conducted by Edelman Canada among 1,500 Canadians, 85 per cent of respondents now prefer movie nights at home over going out. More than half (55 per cent) say they would rather invest in their home entertainment setup than spend money on external experiences. Additionally, 47 per cent consider their entertainment space the most important room in their house.
“The rise of the homebody economy is changing the way Canadians live and spend,” said Pat Bugos, senior vice-president, sales and marketing, Consumer Electronics Division, Samsung Canada. “We’re seeing living rooms become the new theatres and stadiums, and increasingly, the new gaming arenas. TVs are no longer just for watching shows and sports; they’re the gateway to a broader world of immersive entertainment at home.”
The data indicates that generational differences are contributing to this trend. Among Gen Z respondents, 51 per cent seek a true theatre experience at home, while 38 per cent view their TV as central to a connected lifestyle. Younger Canadians are also more likely to plan purchases around cultural events, including sports.
“On the product front, that’s exactly what we’re addressing with Samsung OLED and Vision AI,” Bugos said. “Samsung OLED delivers the exceptional picture quality Canadians value most, while Vision AI adapts viewing in real time enhancing movies, sports, and gaming in ways that can rival and even surpass out-of-home experiences.”
As Canadians navigate a fragmented media landscape, 65 per cent report feeling overwhelmed by the number of streaming platforms available. Nearly half (49 per cent) say they are drawn to televisions that offer personalized content recommendations. Across age groups, picture quality remains the top consideration when choosing a television, ranking ahead of price and screen size.
The survey was conducted online in English and French between July 28 and August 6, 2025, using a representative sample from the Léger opinion panel.
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