RONA inc. is expanding its support for Canadian hockey through renewed and enhanced partnerships with two National Hockey League teams and the return of its youth sponsorship program.
In a news release, the company announced the second season of its RONA Rookies program, which will sponsor 150 minor hockey teams made up of employees’ children and grandchildren. Each team will receive about $4,000 to help cover equipment costs, tournament participation and activity fees — nearly double the number of teams supported last year.
“Hockey is very special to Canadians, and we’re proud to have been part of that love story for over 30 years,” said Catherine Laporte, RONA’s chief digital and marketing officer.
“Whether it’s with local or professional teams, RONA is committed to the sport and to families because we believe in the importance of creating living environments where everyone can thrive and fully enjoy what they’re passionate about.”
The company also announced it has renewed its partnership with the Montreal Canadiens and strengthened its collaboration with the Edmonton Oilers, following the Oilers’ run to the Stanley Cup final last season.
This season, RONA will continue as a major partner of the Canadiens and co-presenter of games on RDS. The company will also present Bobblehead Nights in both cities and serve as the official sponsor of the second period during Oilers games.
“Hockey is much more than just a sport. It brings communities together, creates bonds between generations and inspires our youth,” Laporte said. “That’s why we are proud to invest in initiatives that encourage participation in sport and help young people pursue their dreams.”
RONA, headquartered in Boucherville, Que., operates or services more than 425 stores across Canada under the RONA+, RONA and Dick’s Lumber banners. Founded in 1939, the company employs about 21,000 people and has been recognized as one of Canada’s Greenest Employers.
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