NHL

Athletic Brewing named official non-alcoholic beer partner of NHL in Canada

Mario Toneguzzi -
The multiyear deal includes marketing campaigns, retail promotions and fan activations, beginning with the 2026 NHL Heritage Classic in Winnipeg.

NHL names DoorDash exclusive delivery partner in North America

Mario Toneguzzi -
The agreement marks DoorDash's first partnership with the NHL and gives the company marketing and branding rights tied to league broadcasts, events and the Stanley Cup Playoffs.

Playoff Hockey Boosts Restaurant Spending Across Canada

Craig Patterson -
Moneris data shows playoff hockey drives significant restaurant spending increases near arenas in Canadian cities during key games.

CrossIron Mills to host Calgary Flames team autograph event as part of C of Red celebration

Mario Toneguzzi -
The event is positioned as a joint initiative between the mall and the Flames, reflecting an ongoing partnership between the two organizations.

RONA expands support for Canadian hockey

Mario Toneguzzi -
RONA renews NHL partnerships and expands its RONA Rookies program to sponsor 150 minor hockey teams across Canada.

NHL Playoffs Spark Canadian Spending Surge: Moneris Data

Craig Patterson -
Canadian NHL playoff games are driving huge boosts in local spending, especially near arenas, according to Moneris data.
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