Advertisement
Advertisement

National roadshows strengthening business ties with China

Date:

Share post:

Bank of China (Canada) (BOCC) and Canada China Chamber of Commerce (CCCC) have launched a national roadshow series across Canada to promote participation in the 9th China International Import Expo (CIIE), one of the world’s leading platforms for international trade and market access in China.

Taking place across Calgary (April 28), Vancouver (April 30), Montreal (May 19), Toronto (May 22) and Ottawa in June, the roadshow series will convene business leaders, government representatives, and industry stakeholders to explore how Canadian companies can expand into the Chinese market and leverage global trade opportunities.

Established in 2018 and jointly hosted by China’s Ministry of Commerce and the Shanghai Municipal People’s Government, CIIE has become a key gateway for international businesses seeking entry and growth in China. 

The 2026 edition will be held from November 5–10 in Shanghai.

With Bank of China the sole Strategic Partner of CIIE, Bank of China (Canada) has been leading the initiative of CIIE Roadshows for the 9th year in Canada.

 “As global trade dynamics continue to evolve, Canadian businesses are increasingly looking for trusted pathways to access international markets,” said Dr. Deng Jun, President and CEO of Bank of China (Canada) and President of Canada-China Chamber of Commerce.“Through this national roadshow, we aim to provide practical insights, strategic connections, and on-the-ground support to help Canadian companies successfully enter and grow with China.”

The Bank said participation from Canadian businesses at CIIE has seen strong and consistent growth, rising from approximately 50 companies in 2022 to more than 120 in 2025, with further increases expected this year. Companies such as ​​Arcwell, Dr. Bee, and Avalon Dairy have returned across multiple editions, underscoring the long-term value of the platform for Canadian Exporters.

It said the roadshow will spotlight real-world examples of Canadian companies already operating in China, offering tangible insights into market entry and long-term growth. These perspectives will be complemented by sector-specific insights, with a focus on key Canadian industries including agri-food, agriculture, consumer goods, retail, medical equipment and healthcare products.

Through the CIIE roadshow series, BOCC and CCCC continue to facilitate Canada–China trade, supporting Canadian exporters with tailored financial solutions, trade expertise, and access to global networks. The initiative is further supported by key partners including Canada China Business Council, Saskatchewan Trade & Export Partnership, Investissement Québec, and a broader network of business associations, added the Bank.

“Our role extends beyond financial services,” said Deng. “We are committed to building the ecosystem that enables Canadian businesses to compete and succeed globally – connecting them with the right partners, platforms, and opportunities.”

Designed as a cohesive annual national program, the roadshow series will build awareness across markets. Each stop will highlight region-specific industries and business opportunities, ensuring relevance for local stakeholders while contributing to a broader national bilateral trade conversation between the countries, noted the Bank.

More from Retail Insider:

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles