EMERGE Commerce Ltd. has appointed Michael Murphy as chief financial officer and corporate secretary, effective May 4, as part of a management transition that also sees outgoing interim CFO Dasha Enenko remain with the company in a consulting role.
The Toronto-based e-commerce company said the move is intended to support continuity in its finance function while strengthening leadership as it advances its growth and capital allocation plans.
Murphy succeeds Enenko, who will continue to support the company in an ongoing consulting capacity, reporting to him.
Murphy brings more than 25 years of finance and leadership experience across public and private equity-backed companies, the company said. He has served as chief financial officer and senior advisor to multiple businesses, overseeing finance operations during periods of growth and transformation.
His background includes leadership roles at larger organizations such as Dye & Durham Limited, Allied Nevada Gold Inc. and Acasta Enterprises Inc., as well as work with smaller, high-growth companies including Quisitive Technology Solutions Inc. In that role, the company said, he helped scale the finance organization during a period of expansion from about $20 million in annualized revenue to more than $150 million.
Murphy’s experience spans mergers and acquisitions, financings, cost optimization initiatives, restructuring and financial systems implementation. He began his career at PwC, where he worked on Canadian and international public company transactions, regulatory compliance and financial reporting.
He holds a bachelor of arts in economics from the University of Western Ontario and an accounting diploma from Wilfrid Laurier University, and is a Chartered Professional Accountant in Canada.
Ghassan Halazon, founder and chief executive of EMERGE, said the appointment comes at a key stage for the company.
“On behalf of the EMERGE team, I am pleased to welcome Michael as our CFO and Corporate Secretary. His depth of experience scaling public companies and leading high-performing finance teams will be instrumental as we execute on our next phase of growth and capital allocation. We’d also like to extend our sincere gratitude to Dasha for her partnership, in her role as interim CFO, during a period of immense progress at EMERGE. We are pleased she will remain involved in a consulting capacity, under Michael’s leadership, and ensure continuity across the finance function.”
EMERGE describes itself as an acquirer and operator of profitable e-commerce brands and technologies across direct-to-consumer and business-to-business segments.
Its direct-to-consumer portfolio includes grocery and golf-related businesses. The company’s grocery segment is anchored by truLOCAL, a Canadian meat and seafood subscription service. Its golf vertical includes UnderPar, JustGolfStuff and Tee 2 Green, which focus on discounted golf experiences, apparel and equipment.
The company’s business-to-business segment includes Viral Loops, a referral marketing platform serving international clients.
EMERGE is publicly traded on the TSX Venture Exchange under the symbol “ECOM.”
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