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Segway Navimow reaches one million units in global production, expands manufacturing footprint

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Segway Navimow says it has produced its one millionth robotic lawn mower, marking a milestone as the company scales its global manufacturing and supply chain operations.

The China-based company said the announcement coincides with the launch of a new production line in Malaysia, a move it says is aimed at improving delivery efficiency and supporting international growth.

The company marked the production milestone with a ceremony at its research, development and manufacturing base in Changzhou, China.

Chief executive George Ren framed the achievement as an early step in a broader growth strategy.

“This milestone is just the beginning. We hope to become a model for ‘new quality productivity’ going global, making ‘made in China’ synonymous with efficiency, reliability, and sustainability in the home.”

George Ren
George Ren

The company said reaching one million units reflects both market demand and its ability to manage production and logistics at scale. It also said it has been named the top brand globally in wire-free robotic lawn mower retail volume sales for two consecutive years.

The milestone represents what the company describes as a transition from an early entrant in the category to a larger-scale global player.

Segway Navimow said its products are now sold in more than 40 countries and regions, supported by a network of more than 5,000 offline retail stores.

The company attributed its growth to continued investment in technology, distribution channels and service delivery. It also cited sales performance during major online retail events in 2025, when it ranked first in its category across six European countries during Amazon Prime Day and Black Friday promotions.

The company said its production capabilities span research, manufacturing and delivery, with two primary bases in Changzhou and Nantong, China.

It said the addition of a Malaysia production line is intended to support more stable supply to European and North American markets while building capacity for further expansion.

Segway Navimow traced its growth from initial deliveries of thousands of units in 2022 to steady annual increases culminating in the current production total.

Segway Navimow photo
Segway Navimow photo

The company said it plans to continue focusing on technological development and user-driven product design as it targets further expansion in the global market for wire-free robotic lawn mowers.

Segway Navimow is a subsidiary of Ninebot Ltd. and develops intelligent service robots, including a range of robotic lawn mowers designed for residential and commercial use.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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