Chopped Leaf is expanding its menu with a new premium sandwich lineup, rolling out across all locations as the Canadian chain looks to strengthen its grab-and-go and delivery offerings.
The Oakville, Ont.-based brand says the move reflects growing demand for more substantial menu items that travel well, positioning sandwiches as a core part of its business alongside salads, wraps and bowls.
The new lineup introduces two toasted ciabatta sandwiches, Southwest Steak and Chicken Club, alongside updated versions of existing items. Spicy Chipotle Chicken and Cranberry Pesto Chicken are now served on an eight-inch toasted ciabatta bun.
The company has also revised two existing comfort sandwiches, moving the Jalapeño Popper Grilled Cheese and Tuna Melt to a thicker sourdough bread.
All sandwiches include a choice of ranch or chipotle ranch dipping sauce.
“Our sandwiches were originally introduced to offer guests an alternative to salads, but they’ve evolved into a core menu offering,” said Karen Paradine, head of marketing at Chopped Leaf. “With this launch, we’ve elevated the lineup with premium ingredients and refined recipes that are more substantial and satisfying – ideal for heartier appetites. As takeout and delivery continue to grow, it was also important to ensure these sandwiches travel well, maintaining their quality and freshness.”
The company is backing the launch with a national marketing campaign spanning in-store and digital channels, along with third-party delivery promotions and influencer partnerships.
Elements of the campaign include:
- In-store menu boards and window signage
- Digital promotion across the company’s website and social channels
- Influencer partnerships
- Third-party delivery promotions
- Exclusive in-app offers
During May, customers using the Chopped Leaf app will be able to earn bonus loyalty points when purchasing sandwiches. Some markets will also feature curb signage and radio advertising.
Chopped Leaf says the new lineup has been designed with off-premise dining in mind, with an emphasis on maintaining product quality during transport.
The company operates more than 120 locations open and committed to across Canada and the United States, offering dine-in, takeout and catering options.
The premium sandwich lineup is now available at all Chopped Leaf locations.
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