COBS Bread is launching a two-day promotion ahead of the May long weekend offering Canadians free hamburger and hot dog buns through delivery or in-store pickup in select markets across the country.
The company said the “Save My Buns” campaign will run May 16 and 17 and is aimed at consumers preparing for backyard barbecues and gatherings during the unofficial start of the summer season. Customers reporting what the company describes as a “bun-mergency” through the campaign website can receive either home delivery in select cities or a digital coupon redeemable at participating bakeries.
The Vancouver-based bakery franchise said the program is intended to increase access to its Gourmet Hamburger and Hot Dog Buns during one of the busiest barbecue weekends of the year.
“At COBS Bread, we know a BBQ is only as good as the bun that holds it together,” said Aaron Gillespie, President of COBS Bread.
“We believe that Canadians deserve better than ‘just okay’ bread, so we’re stepping in to prevent your next bun-mergency with our freshly baked Gourmet Hamburger and Hot Dog Buns.”
The company said customers in Toronto, Vancouver, Calgary and Edmonton who fall within designated delivery zones will be eligible for home delivery during the campaign period, while customers outside those areas can obtain a digital coupon for pickup at a local bakery.
The digital coupons are available nationally to members of the company’s COBS Club loyalty program. Consumers not already enrolled can register through the campaign website to receive access to the offer.
COBS Bread said the promotion is limited to one delivery or coupon per person and will be available while daily quantities last. Coupons can be redeemed between May 16 and 18 for either a six-pack of Gourmet Hamburger Buns or Gourmet Hot Dog Buns.
The company said no purchase is required and the promotion cannot be combined with other offers.
COBS Bread operates more than 180 bakery franchise locations across Canada. The company said its bakeries prepare products fresh daily and donate unsold items to local charities at the end of each day.
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