Article, a leading modern furniture brand, announced Thursday that its first U.S. furniture store locations are opening in San Francisco, California, and Bellevue, Washington, before the end of the year.
The company said it selected locations on the West Coast based on historically strong e-commerce performance as part of a strategy to build on its existing customer base.
“We see physical retail as an extension of the business we built online and are approaching expansion with discipline,” said Aamir Baig, Co-founder and CEO of Article. “The West Coast has always been core to our business and represents roughly a quarter of total purchases. It’s where our company is headquartered and where we built early infrastructure to support customer demand. Expanding our retail footprint to California and Washington is a natural next step.”
Since launching in 2013, Article said it has delivered nearly three million orders to customers across the U.S. and Canada.
Article’s debut store opened in August 2024 and surpassed expectations, driving 47 per cent revenue growth in the local Vancouver market in 2025. Building on that momentum, the company is expanding its physical retail footprint to support future growth. The U.S. is Article’s largest customer base, with California and Washington consistently ranking among the top five states for e-commerce performance, explained the retailer.
Article said its continued investment in stores supports a broader strategy to build a durable, scalable retail footprint across North America. San Francisco and Bellevue will be the first stores to open in the U.S., with additional locations to follow. Article added it plans to have up to five store locations, including Vancouver and Toronto, by early 2027.
“To strengthen relationships with West Coast customers, the new stores will be positioned to engage distinct audiences. In San Francisco, Article will open in the Design District, one of the city’s primary interior design hubs, to position itself among leading design brands and deepen engagement with trade and design-conscious customers. The Bellevue store, located in the Bellevue Collection, a high-end urban shopping center just outside downtown Seattle, will cater to a broader, general customer base,” it said.
“Store spaces will incorporate proven elements like curated vignettes and an extensive swatch library, making it easier for customers and interior designers to visualize their spaces and make purchase decisions. Free interior design services will also be available at both locations for customers who need support with room layouts and design plans.”
More from Retail Insider:
