Home Hardware Stores Limited says it has selected travel influencers Keith and Dev to take part in a cross-country promotional campaign highlighting locally owned stores and communities across Canada.
The company said the pair was chosen from hundreds of applicants to participate in what it calls Canada’s Ultimate Road Trip, a campaign that will see the duo travel from Victoria to St. John’s between May 29 and July 2.
The retailer said the initiative is aimed at showcasing communities, dealers and store staff across the country through social media content shared on the company’s Instagram channel.
The trip will begin in Victoria, B.C., and conclude in St. John’s, N.L., with stops planned in dozens of communities along the route. Home Hardware said Keith and Dev will visit stores across Canada and document local projects, landmarks and stories connected to the communities the stores serve.
“We’re incredibly excited for the opportunity to explore Canada and meet the people who make it so remarkable,” said Keith. “Home Hardware Dealers and store staff are deeply rooted in communities across the country, and we can’t wait to meet them firsthand and share their stories.”
The St. Jacobs, Ont.-based retailer said the campaign is intended to highlight the role locally owned stores play in communities across the country while creating digital content tied to the company’s brand and dealer network.
“From the beginning, this initiative was about celebrating the people, places and hometown stories that make our country special,” said Melanie Beatty, Director of Omni-Channel Marketing, Home Hardware Stores Limited. “Keith and Dev captured that spirit perfectly, and we’re thrilled to have them represent Home Hardware as they bring this coast-to-coast journey to life.”
The company said the campaign is being supported through partnerships with Scene+®, Choice Hotels Canada® and Toyota Canada.
The company said Canadians will be able to follow the trip and related content through Home Hardware’s Instagram channel during the tour.
Founded more than 60 years ago in St. Jacobs, Ont., Home Hardware says it operates more than 1,000 dealer-owned stores across Canada.
More from Retail Insider:
