Walmart Canada announced Thursday the launch of Walmart+, what it describes as a first-of-its-kind membership program that goes beyond delivery for Canadians, bringing together unlimited same-day delivery from store, free shipping with no order minimum from Walmart.ca and a subscription to Crave – for $8.97 per month or $89 annually.
The retailer said Canada is the first Walmart market outside of the United States to launch the membership. It said the program offers everything customers love about Delivery Pass, which launched at the same everyday low price of $89 in 2023, plus more. Existing Delivery Pass members will automatically become Walmart+ members.
“Walmart+ is a game-changer for Canadians, especially the busy families who rely on our everyday low prices,” said Catherine Theberge-Conner, Head of Membership, Walmart Canada.
She said Canadians will be able to access a unique membership offering that combines unlimited grocery and general merchandise delivery with benefits beyond retail.
At launch, benefits include:
- Unlimited free same-day delivery from store on orders over $35, at the same everyday low prices available in our stores. Members even save on Express Delivery, which arrives in 2 hours or less.
- Free shipping with no order minimum on thousands of items from Walmart.ca and the Walmart app.
- A subscription to Crave Standard with Ads: From acclaimed Crave Originals like Heated Rivalry, Project Runway Canada, and Shoresy, to exclusive HBO and Max Originals, popular CTV and Noovo series, blockbuster films and more, it’s is the only membership to offer Crave as an embedded benefit at no additional cost. Plus, members can access select live sports, including competitions from marquee leagues across Canada and around the world.
“Crave is built around bringing Canadians premium entertainment that fits naturally into their everyday lives,” said Steve Cummings, Vice President, Subscription Sales and Partnerships, Bell Media. “Through Walmart+, we’re making that experience even more accessible by pairing Crave’s premium content lineup, with one of the country’s most compelling membership offerings. It’s an exciting opportunity to reach audiences through a service that delivers value and convenience, every day.”
“For the first time, we’ve unlocked free shipping with no order minimum, arriving as soon as the next day, for thousands of items on Walmart.ca,” said Andrew Go, Vice President, eCommerce and Marketing, Walmart Canada. “This benefit is only available through Walmart+ and is going to transform how Canadians shop with Walmart, giving them even more convenience, value and flexibility every day.”
The retailer has more than 400 stores across Canada.
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