PetSmart Canada will host free Halloween events at its stores across the country this month, including pet trick-or-treating activities and a new program introducing families to snakes, lizards and other small creatures.
The events, scheduled for Oct. 17, 18 and 25, are part of the retailer’s seasonal activities at its more than 160 Canadian stores, with a social media contest also running until Oct. 31.
New experience introduces specialty pets
The retailer’s new Meet the Spooky Pets experience will take place Oct. 18 from noon to 2 p.m. Families will have an opportunity to learn about specialty pets, including snakes, lizards and death-feigning insects, with PetSmart associates discussing the animals’ daily care and activities.
The selection of animals available will vary by store, according to the company.
Charndeep Grewal, vice-president of merchandising at PetSmart Canada, said the new experience is intended to introduce families to less familiar pets while providing information about their care.
“Halloween is one of our most anticipated celebrations of the year, and we’re always excited to see pets and pet parents get into the spirit,” said Grewal. “This year, we’re bringing even more Halloween fun to our stores across the country with the addition of our Meet the Spooky Pets experience. It’s a unique opportunity for families to discover the fascinating world of pets like snakes, lizards and other small creatures, while learning about the care they need to thrive. Whether you’re meeting these pets for the first time or already an enthusiast, we look forward to welcoming you to the celebration.”
Trick-or-treating events scheduled for October
PetSmart’s Tricks for Treats events will run Oct. 17 and 25 from 10 a.m. to 4 p.m. Participating pets can receive complimentary treats at stations throughout stores, while families will have access to colouring pages, festive sticker sheets and photo areas featuring Halloween backdrops and props.
Halloween-themed PetSmart tote bags will also be available while supplies last. Pets are encouraged to wear costumes but are not required to participate, the company said.
All PetSmart stores in Canada are participating in the October activities, according to the announcement. Pets entering stores must comply with the retailer’s in-store pet policy, and free items will be distributed on a first-come, first-served basis while supplies last.
The events provide an opportunity for the retailer to bring customers into its stores for seasonal activities, alongside its regular merchandise and pet services.
PetSmart operates more than 160 stores in Canada and also sells products through its Canadian website and mobile app. Its services include professional grooming, pet training, Doggie Day Camp and overnight boarding through PetsHotel at many locations.
Social media contest offers gift cards
PetSmart is also running the #PetSmartSpookyPawsContest through Oct. 31, encouraging Canadian pet owners to share a photo or video on social media showing their pets celebrating Halloween in costume.
The contest’s grand-prize winner will receive a $250 PetSmart gift card and an upgrade to Very Important Pet Parent status in the company’s Treats Rewards loyalty program. Three runners-up will each receive a $100 gift card and the same membership upgrade.
Participants can find additional contest details and eligibility requirements on PetSmart Canada’s Instagram page.
The retailer is also directing customers to its Thrills & Chills Halloween collection, which includes pet costumes in a range of styles.
PetSmart’s Treats Rewards program offers personalized promotions and points on purchases that can be redeemed for future savings, according to the company.
Retailer highlights broader pet business
PetSmart describes itself as a North American omnichannel pet retailer, offering pet-care products, seasonal merchandise and services through its stores and digital channels. Its online shopping options include autoship, same-day delivery and in-store pickup.
The company also works with PetSmart Charities of Canada on animal welfare and pet adoption initiatives. The organizations say they have helped more than 400,000 pets find homes through in-store adoption programs.
Further information about the Halloween events, contest and seasonal merchandise is available through PetSmart Canada’s website.
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