SportChek has launched Canada’s first ever floating futsal pitch at Toronto’s Harbourfront Centre, transforming the city’s waterfront into an immersive soccer destination where fans can play, connect and celebrate the world’s game.
Running until July 19, SportChek Harbourfront FC brings together free public programming, interactive fan experiences, community play spaces and retail activations inspired by the growing excitement surrounding soccer in Canada, explained the retailer.
As Canada prepares to welcome the world for a landmark summer in the sport with the FIFA World Cup, SportChek said it is creating new ways for Canadians to participate in the game, not just watch it.
“Soccer culture in Canada is experiencing incredible momentum right now, and SportChek Harbourfront FC is our way of bringing fans into that excitement in a completely new way,” said Scott Dowding, President, SportChek. “From Canada’s first-ever floating futsal pitch to free community programming and immersive fan experiences, we’ve created a destination that celebrates the role soccer plays in bringing people together across communities, cultures and generations.”
At the heart of the experience is Canada’s first-ever floating futsal pitch, giving players the opportunity to step onto the water and into the game through a soccer experience unlike anything else in the country. Fans can book floating futsal sessions throughout the summer or participate in free daily skills and drills programming designed for players of all ages and abilities.
Beyond the floating pitch, the retailer said SportChek Harbourfront FC transforms Toronto’s waterfront into a vibrant soccer hub where fans can experience the energy and culture surrounding the sport through:
- Canada’s first-ever floating futsal pitch and dedicated spectator viewing areas
- Free public skills and drills programming, drop-in play opportunities and interactive soccer challenges
- adidas fan experiences, including merchandise customization, soccer tables and foosball
- A SportChek retail pop-up featuring soccer footwear, apparel and equipment from leading brands
- The Jumpstart Community Pitch, providing additional opportunities for youth, families and community groups to access the game throughout the summer.
In partnership with Canadian Tire Jumpstart Charities (Jumpstart), the retailer said SportChek Harbourfront FC also expands access to sport by offering free opportunities for young people and families to get active and experience the game firsthand. Visitors can book time on the Jumpstart Community Pitch throughout the activation, helping create more opportunities for play and participation in the heart of the city.
It said SportChek Harbourfront FC is part of SportChek’s broader SOCCER. UNITED. platform built on the belief that soccer has the power to unite people across cultures, communities and generations. As excitement surrounding the sport continues to grow across Canada, SportChek is creating new ways for fans to connect with the game, and each other, beyond simply watching the action.
SportChek Harbourfront FC is open daily until July 19 at Toronto’s Harbourfront Centre. Floating futsal sessions are now available to book here.
SportChek is the country’s largest sports retailer with over 180 locations across Canada.
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