Doritos Canada has partnered with 7-Eleven Canada to offer consumers a chance to win one of 50 limited-edition loungewear sets designed to catch crumbs while snacking, as the brands target the late-night eating occasion.
The Doritos Crumb Couture collection, created in collaboration with Vancouver-based street artist and illustrator Carson Ting, is available to win through the 7Rewards contest. The promotion began Oct. 28 and runs until Dec. 1, with eligibility limited to Canadian residents of the age of majority or older in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.
The contest requires participants to purchase a bag of participating Doritos tortilla chips at a participating 7-Eleven location and scan the 7-Eleven app to enter for a chance to win.
Loungewear designed to catch crumbs
The limited-edition set was developed through research and development, prototype testing and crumb simulations, according to PepsiCo Foods Canada, which announced the launch on behalf of Doritos Canada.
The clothing features strategically placed crumb-catching elements intended to help keep food debris off bedsheets, couches and clothing. The design focuses on consumers who snack while relaxing or spending time in bed.
“At Doritos, we’re always looking for bold ways to show up in the moments our fans already enjoy,” said Lisa Allie, senior marketing director, core brands, foods, PepsiCo Canada. “As bed rotting has become part of Gen Z culture, we saw an opportunity to turn one of the most relatable frustrations of snacking into something unexpected. Doritos Crumb Couture brings the bold spirit of our brand to life through an unexpected, functional solution designed to elevate the lounging experience and keep the focus on the snacks, not the crumbs.”
The collaboration extends Doritos’ marketing efforts into apparel, using a limited-edition product and a retail contest to connect the brand with consumers during at-home snacking occasions.
7-Eleven partnership centres on late-night snacking
For 7-Eleven Canada, the promotion provides a way to connect its convenience-store business with consumers purchasing snacks for evening and overnight consumption.
“7-Eleven is where Canadians turn for their favourite snacks, whether they’re on the go or settling in for the night,” said Marc Goodman, vice-president and general manager of 7-Eleven Canada. “Partnering with Doritos gives us a fun way to tap into the late-night snacking occasion while giving our customers a chance to win a limited-edition Doritos Crumb Couture loungewear set through the 7Rewards® contest on the 7-Eleven app.”
The contest offers 50 loungewear sets in total, with no additional sets identified in the announcement. Consumers must purchase eligible Doritos tortilla chips and use the 7-Eleven app to participate.
The promotion is available only in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, according to the contest details provided by the companies.
New Doritos flavour also available
The announcement also highlights the limited-time availability of Doritos Late Night Spicy Pizza flavoured tortilla chips, inspired by pizza as a late-night comfort food.
The flavour is available at major grocery retailers nationwide and at participating 7-Eleven locations across Canada, according to PepsiCo Foods Canada.
Doritos is part of PepsiCo Canada’s portfolio of food and beverage brands, which also includes Lay’s, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.
PepsiCo reported nearly US$94 billion in net revenue in 2025 across its global portfolio of beverages and convenient foods, according to the company’s announcement.
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